{"id":15199,"date":"2019-02-17T18:07:03","date_gmt":"2019-02-17T16:07:03","guid":{"rendered":"https:\/\/www.surma-ua.info\/?p=15199"},"modified":"2019-02-17T18:07:03","modified_gmt":"2019-02-17T16:07:03","slug":"%d1%8f%d0%ba%d0%b8%d0%b9-%d0%be%d0%b1%d1%81%d1%8f%d0%b3-%d1%83%d0%ba%d1%80%d0%b0%d1%97%d0%bd%d1%81%d1%8c%d0%ba%d0%be%d0%b3%d0%be-%d1%80%d0%b8%d0%bd%d0%ba%d1%83-%d0%bc%d0%b5%d0%b4%d1%96%d0%b9%d0%bd","status":"publish","type":"post","link":"https:\/\/www.surma-ua.info\/?p=15199","title":{"rendered":"\u042f\u043a\u0438\u0439 \u043e\u0431\u0441\u044f\u0433 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443 \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0457 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438?"},"content":{"rendered":"\n<!-- Facebook Like Button Vivacity Infotech BEGIN -->\n<div class=\"fb-like\" data-href=\"https:\/\/www.surma-ua.info\/?p=15199\" data-layout=\"standard\" data-action=\"like\" data-show-faces=\"true\" data-size=\"small\" data-width=\"450\" data-share=\"\" ><\/div>\n<!-- Facebook Like Button Vivacity Infotech END -->\n<div class=\"header\"><\/div>\n<div class=\"clear\"><\/div>\n<div class=\"content\">\n<div class=\"clear\"><\/div>\n<div class=\"content-article\">\n<div class=\"column-left-article\">\n<div class=\"article-date\"><\/div>\n<\/div>\n<div class=\"column-right-article\">\n<div class=\"logo-article\"><img loading=\"lazy\" class=\"spip_logos\" src=\"https:\/\/coolyanews.info\/IMG\/arton74655.jpg?1550319932\" alt=\"\" width=\"1400\" height=\"875\" \/><\/div>\n<div class=\"chapo-article\">\n<p>\u0423 2018 \u0440\u043e\u0446\u0456 \u043e\u0431\u0441\u044f\u0433 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443 \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0457 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0432 3,51 \u043c\u0456\u043b\u044c\u044f\u0440\u0434\u0430 \u0433\u0440\u0438\u0432\u0435\u043d\u044c.<\/p>\n<\/div>\n<div class=\"texte-article\">\n<p>\u0423 2018 \u0440\u043e\u0446\u0456 \u043e\u0431\u0441\u044f\u0433 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443 \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0457 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0432 3,51 \u043c\u0456\u043b\u044c\u044f\u0440\u0434\u0430 \u0433\u0440\u0438\u0432\u0435\u043d\u044c.<\/p>\n<p>\u041f\u0440\u043e \u0446\u0435 \u0441\u0432\u0456\u0434\u0447\u0430\u0442\u044c \u0434\u0430\u043d\u0456 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0406\u043d\u0442\u0435\u0440\u043d\u0435\u0442 \u0410\u0441\u043e\u0446\u0456\u0430\u0446\u0456\u0457 \u0423\u043a\u0440\u0430\u0457\u043d\u0438, \u043f\u0435\u0440\u0435\u0434\u0430\u0454 AIN.ua.<\/p>\n<p>\u041f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0437\u0430 2018 \u0440\u0456\u043a \u043f\u0435\u0440\u0435\u0432\u0438\u0449\u0443\u0454 \u0430\u043d\u0430\u043b\u043e\u0433\u0456\u0447\u043d\u0443 \u0446\u0438\u0444\u0440\u0443 \u043c\u0438\u043d\u0443\u043b\u043e\u0433\u043e \u0440\u043e\u043a\u0443 \u043c\u0430\u0439\u0436\u0435 \u043d\u0430 40%.<\/p>\n<p>\u041f\u0440\u0438 \u0446\u044c\u043e\u043c\u0443 \u0432 \u0434\u043e\u043b\u0430\u0440\u043e\u0432\u043e\u043c\u0443 \u0435\u043a\u0432\u0456\u0432\u0430\u043b\u0435\u043d\u0442\u0456 \u0440\u0438\u043d\u043e\u043a \u0432\u043f\u0435\u0440\u0448\u0435 \u0437\u0430 \u043e\u0441\u0442\u0430\u043d\u043d\u0456 \u0440\u043e\u043a\u0438 \u043f\u0435\u0440\u0435\u0432\u0435\u0440\u0448\u0438\u0432 \u0440\u0456\u0432\u0435\u043d\u044c 2013 \u0440\u043e\u043a\u0443, \u0432\u0456\u0434\u0437\u043d\u0430\u0447\u0430\u044e\u0442\u044c \u0443 \u0434\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u0456.<\/p>\n<p>\u0427\u0430\u0441\u0442\u043a\u0438 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0456\u0432 \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0457 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0440\u043e\u0437\u043f\u043e\u0434\u0456\u043b\u0438\u043b\u0438\u0441\u044f \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0438\u043c \u0447\u0438\u043d\u043e\u043c:<\/p>\n<p>\u0411\u0430\u043d\u0435\u0440\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 &#8211; 37%;<br class=\"autobr\" \/>In-stream video (\u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0432\u0456\u0434\u0435\u043e\u043f\u043b\u0435\u0454\u0440\u0456 pre-roll, mid-roll, post-roll, pause-roll, overlay-\u0440\u0435\u043a\u043b\u0430\u043c\u0430, picture-in-pause) &#8211; 42%;<br class=\"autobr\" \/>In-page video (content-roll) &#8211; 9%;<br class=\"autobr\" \/>\u0406\u043d\u0448\u0456 \u043d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f (\u0441\u043f\u043b\u0438\u0432\u0430\u044e\u0447\u0456 \u0432\u0456\u043a\u043d\u0430 pop-up \u0456 pop-under, \u0444\u043e\u0440\u043c\u0430\u0442\u0438 catfish \u0456 screenglide, \u0441\u0438\u043d\u0445\u0440\u043e\u043d\u043d\u0456 \u0431\u0430\u043d\u0435\u0440\u0438, \u0424\u0440\u043e\u043d\u0442\u043b\u0430\u0439\u043d, \u043f\u043e\u0432\u043d\u043e\u0435\u043a\u0440\u0430\u043d\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0437\u0432\u0443\u043a\u043e\u0432\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0446\u0438\u0444\u0440\u043e\u0432\u043e\u043c\u0443 \u0430\u0443\u0434\u0456\u043e\u043f\u043e\u0442\u043e\u043a\u0438, \u0456\u043d\u0448\u0456 \u043f\u043e\u0434\u0456\u0431\u043d\u0456 \u043f\u0440\u043e\u044f\u0432\u0438) &#8211; 7%;<br class=\"autobr\" \/>\u0421\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u0442\u0432\u043e &#8211; 5%.<\/p>\n<p>\u0427\u0430\u0441\u0442\u043a\u0438 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u043e\u0433\u043e \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0457 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 (\u0440\u0435\u043a\u043b\u0430\u043c\u0438, \u043e\u0440\u0456\u0454\u043d\u0442\u043e\u0432\u0430\u043d\u043e\u0457 \u043d\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432 \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u0457\u0432):<\/p>\n<p>\u0411\u0430\u043d\u0435\u0440\u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 &#8211; 30%;<br class=\"autobr\" \/>In-stream video &#8211; 29%;<br class=\"autobr\" \/>In-page video &#8211; 14%;<br class=\"autobr\" \/>\u041d\u0435\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u0456 \u0440\u0456\u0448\u0435\u043d\u043d\u044f &#8211; 14%;<br class=\"autobr\" \/>\u0421\u043f\u043e\u043d\u0441\u043e\u0440\u0441\u0442\u0432\u043e &#8211; 13%.<\/p>\n<p>\u0417\u0430 2018 \u0440\u0456\u043a \u0443 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432 \u0437\u0430\u043a\u0443\u043f\u0456\u0432\u043b\u0456 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e Programmatic \u0441\u043a\u043b\u0430\u043b\u0438 25,91%, \u0443 \u043c\u0430\u0439\u0434\u0430\u043d\u0447\u0438\u043a\u0456\u0432 \u043f\u0440\u043e\u0434\u0430\u0436\u0443 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e Programmatic \u0441\u043a\u043b\u0430\u043b\u0438 50,35%.<\/p>\n<p>\u0427\u0430\u0441\u0442\u043a\u0430 \u0441\u043e\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u0445 \u043c\u0435\u0434\u0456\u0430 \u0456 \u043c\u0435\u0441\u0435\u043d\u0434\u0436\u0435\u0440\u0456\u0432 (Facebook, Instagram, Twitter, YouTube, Skype, Viber \u0456 \u0456\u043d\u0448\u0456) \u0441\u043a\u043b\u0430\u043b\u0430 \u0443 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432 34,45%.<\/p>\n<div class=\"article-autor\"><a href=\"https:\/\/www.epravda.com.ua\/news\/2019\/02\/15\/645328\/\" target=\"_blank\" rel=\"noopener\">\u0414\u0416\u0415\u0420\u0415\u041b\u041e<\/a><\/div>\n<div class=\"article-date\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>\u0423 2018 \u0440\u043e\u0446\u0456 \u043e\u0431\u0441\u044f\u0433 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443 \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0457 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0432 3,51 \u043c\u0456\u043b\u044c\u044f\u0440\u0434\u0430 \u0433\u0440\u0438\u0432\u0435\u043d\u044c. \u0423 2018 \u0440\u043e\u0446\u0456 \u043e\u0431\u0441\u044f\u0433 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443 \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0457 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0432 3,51 \u043c\u0456\u043b\u044c\u044f\u0440\u0434\u0430 \u0433\u0440\u0438\u0432\u0435\u043d\u044c. \u041f\u0440\u043e <a class=\"mh-excerpt-more\" href=\"https:\/\/www.surma-ua.info\/?p=15199\" title=\"\u042f\u043a\u0438\u0439 \u043e\u0431\u0441\u044f\u0433 \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u043e\u0433\u043e \u0440\u0438\u043d\u043a\u0443 \u043c\u0435\u0434\u0456\u0439\u043d\u043e\u0457 \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u0440\u0435\u043a\u043b\u0430\u043c\u0438?\">[&#8230;]<\/a><\/p>\n<\/div>","protected":false},"author":1,"featured_media":14159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[77],"tags":[],"_links":{"self":[{"href":"https:\/\/www.surma-ua.info\/index.php?rest_route=\/wp\/v2\/posts\/15199"}],"collection":[{"href":"https:\/\/www.surma-ua.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.surma-ua.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.surma-ua.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.surma-ua.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15199"}],"version-history":[{"count":1,"href":"https:\/\/www.surma-ua.info\/index.php?rest_route=\/wp\/v2\/posts\/15199\/revisions"}],"predecessor-version":[{"id":15200,"href":"https:\/\/www.surma-ua.info\/index.php?rest_route=\/wp\/v2\/posts\/15199\/revisions\/15200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.surma-ua.info\/index.php?rest_route=\/wp\/v2\/media\/14159"}],"wp:attachment":[{"href":"https:\/\/www.surma-ua.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.surma-ua.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.surma-ua.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}